Tiers
Incentivise your customers to stay loyal over longer periods of time without inflating the reward budget.
Tiers are progressive membership levels inside a loyalty program. Tiers segment users by engagement: the more valuable actions users take – the higher Tier they reach, unlocking premium benefits.
Why Use Tiers
Case #1: You want to boost retention
Problem: Users complete one or two actions (purchase, visit) that lead to a Reward they’re interested in. Afterwards, they disengage because there is no long-term incentive to stay active.
Solution: Introduce a Tier ladder (e.g., Bronze → Silver → Gold) that rewards continuous engagement with increasing benefits and status.
How it works: Users unlock higher Tiers by meeting defined activity thresholds. Each new Tier provides additional perks, privileges, or exclusive Rewards, creating a long-term motivation loop.
How to do it: Configure Tier conditions based on key engagement events (e.g., number of transactions, total spend, completed missions). Display current Tier and next-Tier progress clearly.
Outcome: Users return more frequently to maintain momentum and reach higher Tiers, increasing engagement frequency and long-term retention.
Case #2: You want to make your Loyalty Program’s value clear for users
Problem: Users do not understand what actions lead to better rewards, resulting in low motivation and unclear next steps.
Solution: Provide a transparent progression path with visible tier levels, unlock requirements, and real-time progress tracking.
How it works: The system displays the user’s current Tier, the next achievable Tier, and the exact criteria required to level up, turning abstract engagement goals into concrete milestones.
How to do it: Define measurable, easy-to-understand conditions for each Tier (e.g., “Complete 5 purchases” or “Earn 1,000 points”). Show numeric progress.
Outcome: Users clearly understand what to do next, which increases motivation, action completion rates, and overall program effectiveness.
Case #3: You don’t want to spend high costs on opportunistic users
Problem: You struggle to differentiate experiences between casual users and high-value customers. As a result, you waste time and resources rewarding users who only engage with your product sporadically, and consistent users don’t feel appreciated enough, thus disengaging.
Solution: Use Tiers as structured loyalty segments that map engagement levels to differentiated benefits and targeted campaigns. Optimize spending, dedicating a larger part to rewarding the higher Tiers.
How it works: Each Tier represents a defined engagement group. Admins can assign exclusive Rewards, Missions, and privileges to specific Tiers, aligning incentives with customer value.
How to do it: Create Tier-based segmentation in the Admin Panel and use Tiers as targeting Segments when configuring Missions and Rewards.
Outcome: The loyalty program becomes structured and scalable, enabling personalized incentives, better reward allocation, and improved ROI.
🎯 Tiers’ benefits
Progressive level structure → Encourages long-term engagement and repeat activity
Built-in segmentation layer → Enables precise campaign targeting without complex custom audience building
Configurable rule-based logic → Drives user actions needed aligned with specific business KPIs (spend, activity, referrals, etc.)
Visible status and recognition → Strengthens emotional loyalty and perceived value
Tier-based benefit differentiation → Allows strategic reward allocation based on customer value and engagement level → Enables cost optimization
How to Set Up Tiers
Available for all types of integrations, starting from No-code.
Go to the My Widget section of the Admin Panel.
Scroll down until you see the Tiers card, then click View. In the Tiers pop-up, click Install.
The Tiers section is now available in your Admin Panel menu. There, you can create and manage your Tiers.
There are two types of Tier configurations available:
based on the number of points earned;
based on the pre-existing segment (e.g., Tiers automatically assigned to new users, VIP members, users that came via the particular channel, etc.).
How to set up point-based Tiers
Go to the Tiers section of the Admin Panel. There, you’ll see the pre-made templates for different Tiers. You can configure them or create your own.
To create your own, click Create Tier.
In the pop-up, choose the icon for this Tier from our library or download your own; then define the name for this Tier.
Now it’s time to set the conditions for assigning users to the Tier: define the number of points needed for the user to reach this Tier under the Conditions section.
➡️ If you only specify the number of points needed for the user to reach this Tier, the user will automatically be assigned to the Tier once they accumulate enough points.
➡️ If you additionally specify the number of points the user needs to spend to reach the Tier, the user WON’T automatically be assigned to the Tier once they accumulate enough points. They will need to spend these points on buying the Tier in order to reach it.
Click Create. You're all set!
How to set up segment-based Tiers
Go to the Tiers section of the Admin Panel. There, you’ll see the pre-made templates for different Tiers. Their conditions are based on points as a default.
In order to switch to the segment-based Tiers, click Settings in the upper right corner. In the Settings pop-up, select Segment Based and hit Save.
Now, to create your own segment-based Tier, click Create Tier.
In the pop-up, choose the icon for this Tier from our library or download your own; then define the name for this Tier.
Now it’s time to set the conditions for assigning users to the Tier: select a particular Segment of users who will reach this Tier under the Conditions section.
➡️ If you only specify the Segments of users who reach this Tier, the user will automatically be assigned to the Tier once they are placed in the associated Segment.
➡️ If you additionally specify the number of points the user needs to spend to reach the Tier, the user WON’T automatically be assigned to the Tier. They will need to spend these points on buying the Tier in order to reach it.
Click Create. You're all set!
How to manage Tiers
In the Tiers section, click on the pen icon to edit the particular Tier.
In the pop-up, you’ll be able to change the icon, the name, and the conditions of the particular Tier.
How to Set Up Rewards for Tiers
Go to the Rewards section of the Admin Panel.
Click Create Reward.
In the pop-up, choose to create a Manual Reward. After going through the basic Reward creation steps, select a Tier to tie this Reward to.
Scroll down and click Create.
How Users Move Up and Down Tiers
As of now, Tiers are:
Rule-based: each Tier has conditions defined by the admin.
Point-based: conditions are based on points users accumulate, OR
Segment-based: conditions are based on user Segment (newcomers, VIPs, referral program users, etc.)
Automatic: Tier changes happen when conditions are met.
Changes happen when:
Users accumulate the amount of points that satisfy the next Tier’s conditions
Users spend the amount of points needed to move to the next Tier
Users are assigned to the Segment that is connected to another Tier
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