> For the complete documentation index, see [llms.txt](https://docs.enable3.io/enable3/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.enable3.io/enable3/tiers.md). # Tiers Tiers are progressive membership levels inside a loyalty program. Tiers segment users by engagement: the more valuable actions users take – the higher Tier they reach, unlocking premium benefits. ### Why Use Tiers #### Case #1: You want to boost retention **Problem**: Users complete one or two actions (purchase, visit) that lead to a Reward they’re interested in. Afterwards, they disengage because there is no long-term incentive to stay active. **Solution**: Introduce a Tier ladder (e.g., Bronze → Silver → Gold) that rewards continuous engagement with increasing benefits and status. **How it works**: Users unlock higher Tiers by meeting defined activity thresholds. Each new Tier provides additional perks, privileges, or exclusive Rewards, creating a long-term motivation loop. **How to do it**: Configure Tier conditions based on key engagement events (e.g., number of transactions, total spend, completed missions). Display current Tier and next-Tier progress clearly. **Outcome**: Users return more frequently to maintain momentum and reach higher Tiers, increasing engagement frequency and long-term retention. #### Case #2: You want to make your Loyalty Program’s value clear for users **Problem**: Users do not understand what actions lead to better rewards, resulting in low motivation and unclear next steps. **Solution**: Provide a transparent progression path with visible tier levels, unlock requirements, and real-time progress tracking. **How it works**: The system displays the user’s current Tier, the next achievable Tier, and the exact criteria required to level up, turning abstract engagement goals into concrete milestones. **How to do it**: Define measurable, easy-to-understand conditions for each Tier (e.g., “Complete 5 purchases” or “Earn 1,000 points”). Show numeric progress. **Outcome**: Users clearly understand what to do next, which increases motivation, action completion rates, and overall program effectiveness. #### Case #3: You don’t want to spend high costs on opportunistic users **Problem**: You struggle to differentiate experiences between casual users and high-value customers. As a result, you waste time and resources rewarding users who only engage with your product sporadically, and consistent users don’t feel appreciated enough, thus disengaging. **Solution**: Use Tiers as structured loyalty segments that map engagement levels to differentiated benefits and targeted campaigns. Optimize spending, dedicating a larger part to rewarding the higher Tiers. **How it works**: Each Tier represents a defined engagement group. Admins can assign exclusive Rewards, Missions, and privileges to specific Tiers, aligning incentives with customer value. **How to do it**: Create Tier-based segmentation in the Admin Panel and use Tiers as targeting Segments when configuring Missions and Rewards. **Outcome**: The loyalty program becomes structured and scalable, enabling personalized incentives, better reward allocation, and improved ROI. #### 🎯 Tiers’ benefits * Progressive level structure → **Encourages long-term engagement and repeat activity** * Built-in segmentation layer → **Enables precise campaign targeting without complex custom audience building** * Configurable rule-based logic → **Drives user actions needed aligned with specific business KPIs (spend, activity, referrals, etc.)** * Visible status and recognition → **Strengthens emotional loyalty and perceived value** * Tier-based benefit differentiation → Allows strategic reward allocation based on customer value and engagement level → **Enables cost optimization** ### How to Set Up Tiers {% hint style="success" %} Available for all types of integrations, starting from No-code. {% endhint %} Go to the My Widget section of the Admin Panel. Scroll down until you see the Tiers card, then click View. In the Tiers pop-up, click Install.
The Tiers section is now available in your Admin Panel menu. There, you can create and manage your Tiers. {% hint style="warning" %} There are **two types of Tier configurations** available: * [based on the number of points](/enable3/tiers.md#how-to-set-up-point-based-tiers) earned; * [based on the pre-existing segment](https://docs.google.com/document/d/1ihrO-LY66nJ2qNILk50BbofH2fAX1oNCtnYXzf6uWTc/edit?tab=t.0#heading=h.fvw1byry1wsv) (e.g., Tiers automatically assigned to new users, VIP members, users that came via the particular channel, etc.). {% endhint %} #### How to set up point-based Tiers Go to the **Tiers** section of the Admin Panel. There, you’ll see the pre-made templates for different Tiers. You can configure them or create your own. To create your own, click **Create Tier**. In the pop-up, choose the icon for this Tier from our library or download your own; then define the name for this Tier. Now it’s time to set the conditions for assigning users to the Tier: define the number of points needed for the user to reach this Tier under the **Conditions** section.
➡️ If you only specify the *number of points* needed for the user to reach this Tier, the *user will automatically be assigned to the Tier once they accumulate enough points*. ➡️ If you additionally specify *the number of points the user needs to spend* to reach the Tier, the user WON’T automatically be assigned to the Tier once they accumulate enough points. They will *need to spend these points on buying the Tier* in order to reach it. Click Create. You're all set! #### How to set up segment-based Tiers Go to the **Tiers** section of the Admin Panel. There, you’ll see the pre-made templates for different Tiers. *Their conditions are based on points as a default.* In order to switch to the segment-based Tiers, click **Settings** in the upper right corner. In the Settings pop-up, select **Segment Based** and hit Save.
Now, to create your own segment-based Tier, click **Create Tier**. In the pop-up, choose the icon for this Tier from our library or download your own; then define the name for this Tier. Now it’s time to set the conditions for assigning users to the Tier: select a particular Segment of users who will reach this Tier under the **Conditions** section.
Learn more about Segments ➡️ If you only specify the *Segments* of users who reach this Tier, the *user will automatically be assigned to the Tier once they are placed in the associated Segment*. ➡️ If you additionally specify the *number of points the user needs to spend* to reach the Tier, the user WON’T automatically be assigned to the Tier. They will *need to spend these points on buying the Tier* in order to reach it. Click Create. You're all set! #### How to manage Tiers In the **Tiers** section, click on the **pen icon** to edit the particular Tier.
In the pop-up, you’ll be able to change the icon, the name, and the conditions of the particular Tier. ### How to Set Up Rewards for Tiers Go to the **Rewards** section of the Admin Panel. Click **Create Reward**. In the pop-up, choose to create a **Manual Reward**. After going through the [basic Reward creation steps](https://docs.enable3.io/enable3/rewards-and-redeem), select a **Tier** to tie this Reward to.
Scroll down and click Create. ### How Users Move Up and Down Tiers As of now, Tiers are: * **Rule-based**: each Tier has conditions defined by the admin. * **Point-based**: conditions are based on points users accumulate, OR * **Segment-based**: conditions are based on user Segment (newcomers, VIPs, referral program users, etc.) * **Automatic**: Tier changes happen when conditions are met. Changes happen when: * **Users accumulate the amount of points that satisfy the next Tier’s conditions** * **Users spend the amount of points needed to move to the next Tier** * **Users are assigned to the Segment that is connected to another Tier** --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.enable3.io/enable3/tiers.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.