Segments

Deliver smarter campaigns by matching missions to the right users

User Segmentation allows you to group users into dynamic loyalty segments based on external data such as subscription tier, geographic region, or CRM tags.

This unlocks more personalized, relevant, and high-converting loyalty experiences at every stage of the user journey.

Use case examples by Segment:

• New Users → Trigger welcome Quests with quick wins (e.g. “Complete verification, earn 200 Points”)

• Churned/Inactive Users → Set up a Tap to Earn mission limited to inactive segments only — e.g., “Welcome back! Tap to earn a comeback bonus.”

• VIP Users → Unlock premium-only rewards or early access to features

• Loyal Users → Launch special missions and rewards for long-term fans: "You've hit a milestone! Claim your loyalty bonus.”