> For the complete documentation index, see [llms.txt](https://docs.enable3.io/enable3/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.enable3.io/enable3/web3-loyalty/airdrop-campaigns.md).
# Airdrop Campaigns
Airdrop campaigns are perfect for projects that want to add real value to point-based activity without launching a full token.
They allow you to reward real behavior — like top-ups, referrals, and mission completions — by distributing tokens based on user activity.
### Key features
* No need to build a blockchain product — Enable3 handles token logic.
* Users are selected based on their point balances and contribution level.
* Auto-distribute rewards (bonuses, VIP access, features) to top users.
### How it works
{% stepper %}
{% step %}
#### :first\_place: Users complete high-value missions, accumulate points, or hit milestones.
{% endstep %}
{% step %}
#### :coin: Brands convert those points into tokens to reward the most active users
{% endstep %}
{% step %}
#### :trophy: Tokens are instantly sent to the most active participants
{% endstep %}
{% endstepper %}
***
## Setup
Airdrop model enables one-time token distribution via a structured airdrop based on loyalty points.
### Airdrop Setup
Configure:
* **Participants** – Number of users with non-zero point balances
* **Total Points Emission** – Sum of all user points
* **Token Amount for Distribution** – Total token supply allocated for the airdrop
* **Number of Airdrop Participants** – Number of users selected to receive tokens
***
#### 🎯 Airdrop Participant Selection
When the number of eligible users exceeds the defined number of **Airdrop Participants**, only those with the **highest loyalty point balances** will receive tokens.
This ensures that the most engaged and valuable users are rewarded.
**Example:**
* **Total Participants:** 5,000
* **Airdrop Participants:** 500
* **Result:** Only the **top 500 users** (by points) receive token rewards.
Users who fall outside the top 500 will not receive any tokens in this campaign.
#### 📊 Token Distribution Formula
Once the participant pool is finalized, token distribution is calculated **proportionally** based on each user's loyalty point balance.
The formula is:
```plaintext
User Token Share (%) = (User Loyalty Points × 100) / Total Points Emission
```
**Example:**
* **User’s Loyalty Points:** 500
* **Total Points Emission (All Users):** 10,000
**Calculation:**
```
(500 × 100) / 10,000 = 5%
```
This means the user will receive **5% of the total token amount allocated for the airdrop**.
#### 🔒 Non-Qualified Users
Users **not included** in the defined **Airdrop Participants** group (i.e., those with lower loyalty point balances) **will not receive any tokens** in this specific airdrop round.
This approach ensures fair and targeted distribution, rewarding the most active users while encouraging engagement from others in future campaigns.
***
### Wallet Funding & Deployment
The wallet must be funded in USDC:
```
Required Amount = Token Distribution × Token Price
```
On **Deploy**, the system uses the same features as for Create a Token and distributes tokens to selected users.
***
### Post-Onboarding Behavior
* Loyalty points are no longer accumulated
* Future rewards are issued directly in **tokens** from the **Master Wallet** (connected or created during onboarding)
